Bunch: their corporate ID is thrown out into design world in order to see what will designers come up with while playing around it... Very entertaining! current ID competition: 'We decided that it was time to rework our corporate identity this year and base it around the overarching theme of 'Made in Bunch'.
Much of our work is predicated by the influences we as a collective of designers take from the world around us. So we thought we'd ask other designers how they see us and reflect this in our id.
The idea is to showcase the variety of work we make and the range of characters in Bunch whilst also getting an alternative fresh view point.
So we're asking respected creatives, like yourself, to take our logo and produce a visual reaction to it. This will form the basis of our corporate identity.
You might rubber stamp it, create an overdrawing, or simply cut it up and burn it, but we'd like you sign it when you're done smashing it up.
Please take a little time to 'make us something in Bunch' and we promise to feature it in our Made In Bunch i.d.
Once you are done with bastardasing your version of Bunch logo, please upload it here or simply send to submit@madeinbunch.com
New identity for Melbourne: "The identity design was developed by the Sydney office of Landor and the City of Melbourne paid $A91,000 (US$74,000) in “preliminary research for the new brand” and $A148,000 (US$120,000) for the design itself according to Doyle. " (BrandNew)